Like many other countries, Russia was not prepared for the latest global crisis — the extraordinary combination of commodity wars, COVID-19 and global financial markets collapse.
With closed borders and the “stay home” policy, consumer buying activity is dropping fast.
The essential step for any business today is the prioritization of all costs, including marketing.
That means you must have a better understanding of changing consumer behaviour and how to implement low-cost projects with high impact short term results.
Now that your consumer is spending more time online, you need to activate all digitals channels to improve sales and your brand image.
Another crucial tactical decision is to create a more attractive sales proposition through pricing, promotions and discounts.
Consumer research now plays a particularly valuable role given the current situation of high uncertainty. Nevertheless, expensive studies are impractical – they need to be low-cost with a quick turnaround.
A platform for the quick launch of promotions and loyalty clubs with receipts from e-commerse and offline purchases.
Streaming platform for subscription-based video broadcasting with the option of custom integrations.
Discover what people are saying about you across social networks, forums and blogs to understand your consumer’s brand or product experience – and get ahead of problems. Use demographic or geographic targeting. Activate competitive analyses. Choose a one-time study or continuous monitoring. Use as an alternative or addition to qualitative and quantitative audience research.
Search queries uncover topics that are popular among users and will be relevant for developing content for both your websites and social networks.
Unlike DIGITAL LISTENING and ROUTE-TO-SEARCH this analysis method allows you to do more than observe but enter a dialogue with your audiences to ask relevant questions and study issues more deeply.
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