HAPPY APPLE SLICES
Augmented reality markers on Happy Meal boxes
enabled access to a fun and engaging game called
"Apple Catcher". Built around popular Looney Tunes
characters, the game's difficulty increased as gamer's
ability improved.
A new type of agency! Digitalizm® helps clients’ brands become an
consumer's
We work with forward thinking
brand owners and retailers to
their
– and their bottom line.
We have a reputation for being at the cutting edge of
strategy and integrated marketing solutions.
Our team’s extensive blue-chip client side experience gives us a profound understanding of our clients’ business needs.
The consumer’s digital world knows no boundaries and
so we work
Clients
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
We help to
by creating cutting edge digitally centered
business strategies
and integrated brand communications.
services
- Digital Change Management
- Digital Organisation Design
- Digital Process Design and Performance Optimisation
- Digital Corporate Brand building – External and Internal
- Digital RTM
- Digital Business Model Design
- Consumer Targeting Strategy
- Digital Consumer Segmentation
- Consumer and Customer Insights
- Market and Industry Digital Trend Analysis
- Touchpoint Strategy
- Digital Innovation Strategy – e.g. via Digital Consumer Labs
- Pricing Strategy for Digital Promotions and E-commerce
- Product Launch Strategy (for E-commerce)
- Digital Audit
- Overall Company / Brand Digital Strategy
- Digital Micro- consumer Targeting
- Digital Micro- touchpoint Strategy
- Digital Media Planning
- Digital Campaign Creative, Visuals and Master Copy
- CRM Strategy
- Digital Co-branding and Affiliation Strategy
- Visual Brand Identity Creation / Development
- Multi-sensory Brand Identity
- Brand Asset Design - e.g. Icons, Key Visuals etc
- Campaign Target Audience Profiling
- Campaign Touchpoint Strategy
- Campaign Big Idea
- Campaign Architecture
- Campaign Creative
- Campaign Messaging Hierarchy / Master Copy
- Campaign Visual Elements and Guidelines
- Campaign Planning
- Campaign Leadership and Control
- Digital Campaign Management
- Blogging
- Digital Co-creation Forums / Labs
- Search Engine Optimisation
- SMS / Mobile Marketing
- On-line Video
- Pay Per Click
- APPs
- Digital Media Buying
- Viral Marketing
- Web Design and Build
- Digital Experiential / Events / In-store
- Social Network Marketing
- Copywriting
- PR
- E-mail Marketing
- Visual Content Sourcing and Design
- Gaming Marketing
- Analytics, Measurement and Reporting
- Sales and Customer Tools
- Digital PR
- Continuous Improvement of Digital Communications and CRM
- Internal Brand-building
Our work
TCHIBO:
GROW YOUR COFFEE TREE A game based on Tchibo's expertise in coffee growing and
making, enabling women to grow and nurture their own
coffee tree. Accessible on the Internet, via a social media
app and a downloadable desktop version, the game also
provided expert information on coffee and its history. As
an incentive, the top players got samples of the type of
coffee that matched their tree delivered to their homes.
GROW YOUR COFFEE TREE A game based on Tchibo's expertise in coffee growing and
making, enabling women to grow and nurture their own
coffee tree. Accessible on the Internet, via a social media
app and a downloadable desktop version, the game also
provided expert information on coffee and its history. As
an incentive, the top players got samples of the type of
coffee that matched their tree delivered to their homes.
REALITY CASTING MISS PANTENE
As part of a multi-platform campaign using a relevant
mix of online and offline channels, we organised a reality
casting. "Miss Pantene" was a successful beginning
to the campaign and attracted participants from
the modeling and beauty industries. The competition
consisted of various stages, such as a reality show,
beauty experts giving advice and social sharing, all
of which ensured long-lasting consumer interest and
engagement
mix of online and offline channels, we organised a reality
casting. "Miss Pantene" was a successful beginning
to the campaign and attracted participants from
the modeling and beauty industries. The competition
consisted of various stages, such as a reality show,
beauty experts giving advice and social sharing, all
of which ensured long-lasting consumer interest and
engagement
MAGIC BOTTLE
We created an online game "The School of Magic"
where children could qualify as a true and wise
wizard by passing several mini location game
levels and a 3D racing grand finale. Unique
augmented reality features turned the yoghurt
bottle into a magic wand with each coloured
cap giving the ability to choose which magic
school to join.
where children could qualify as a true and wise
wizard by passing several mini location game
levels and a 3D racing grand finale. Unique
augmented reality features turned the yoghurt
bottle into a magic wand with each coloured
cap giving the ability to choose which magic
school to join.
Why Digitally Centric?
"Digital" is no longer a trend but an
everyday lives. However, most brands lag behind consumers in their digital activity.
Digital touch points
- provide closer,
- more targeted,
- more engaging,
- and more measurable
interactions between brands
and consumers.
Therefore no brand today can afford to view digital as an “add-on” to the marketing mix. On the contrary,
of any engaging marketing
strategy and campaign.
News and views
5/11/2011
Everything is Going Digital: Mashable’s Digital Trends for 2012
Digitalizm had pleasure to join The Mashable Media Summit 2011 on Nov 4, one-day conference for leaders and influencers from the digital media landscape. Pete Cashmore, Founder and CEO, Mashable, opened the event and spoke on 8 major digital trends shaping the future of media. The main focus of his speech was the emergence of new media consumption methods - new ways for consumers to read, watch, and listen. He also highlighted the over-arching trend, a touch experience, which will influence all media over the next few years as we move from a graphical user interface to the touch user interface.