We created an integrated digital communications hub prior to the launch of the film, and used it to reinvent customer engagement by filling the platform with unique, interactive Star Wars content.


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We developed a powerful API so that retailers and e-commerce partners could easily integrate their own systems with our Star Wars Social CRM, and developed a full funnel of brand interactions to guide customers using e-shop points and rewards.

We tracked and rewarded users online and offline Mastercard transactions and united the whole campaign with the hashtag #silamastercard.


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