We created an integrated digital communications hub prior to the launch of the film, and used it to reinvent customer engagement by filling the platform with unique, interactive Star Wars content.
We developed a powerful API so that retailers and e-commerce partners could easily integrate their own systems with our Star Wars Social CRM, and developed a full funnel of brand interactions to guide customers using e-shop points and rewards.
We tracked and rewarded users online and offline Mastercard transactions and united the whole campaign with the hashtag #silamastercard.
How should marketing respond
to the crisis?