Our new Covid way of life has made for strange adjustments for everyone. In just one example, self-isolation made it difficult for many people to find things to occupy themselves with at home.
Major Russian telecoms operator MegaFon already had a set of digital services in its product portfolio, both entertaining and useful. But in this new pandemic world, it remained for the business to tell current and future users about them.
We developed a simple and fun landing page with what we called a ‘Home Activity Generator’. By clicking on a single button ‘What To Do At Home?’, the randomizer generated unusual ideas, into which MegaFon’s digital services and products were integrated.