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We conducted an in-depth proprietary digital listening and ROUTE-TO-SEARCH™ analysis, developed the digital strategy for the entire brand portfolio based on our learnings, and wrapped this with the digital procedures and support systems required.

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We were tasked with building all internal digital processes, the development of a full digital strategy, the launch and maintenance of Sandoz’ entire Russian digital presence, and ensuring its brand websites became major sources of traffic in their categories.

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It was a huge success. We reached more than six million patients through the brand websites in the first year, with more than 80% of that traffic achieved through search.

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