We identified the significance of social media for each of the university’s different audience segments, and sketched out this digital ecosystem to better understand what communication would be optimal for each.
We then re-designed content plans for the relevant social media networks, including VK, Instagram, FB-ru and FB-eng – and invented a branded visual style for all platforms where before there was none.
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We then tested the different formats that might work for the complex communications required for the best medical university in Russia – handing over our findings, plans and bespoke digital assets for university staff to execute.
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