Social Media Management for Sechenov University

Our key goal for Sechenov was to improve the university’s brand performance across social media platforms, and to establish a new and more efficient working approach that could be handed over to its management following the completion of our deep-dive investigation.
Our detailed digital strategy research identified several weak points in Sechenov’s social media communication and management that kept the brand from reaching its potential and joining the ranks of other leading national universities such as the National Research University Higher School of Economics or Moscow State University.