With the help of our game designers – and the latest advances in high-speed mobile Internet provided by MegaFon’s own network – we gave young people the opportunity to get up-to-date knowledge on subjects of interest to them through a chatbot – in real time, anytime and anywhere.
We developed chatbots for Telegram and VKontakte with interactive content that was presented as videos, cards, podcasts and tests.
We developed chatbots for Telegram and VKontakte with interactive content that was presented as videos, cards, podcasts and tests.
The result was a significant increase in product knowledge and consideration rates among young people – and most importantly an increase in the proportion of young people choosing MegaFon as the ‘number 1 operator’ – as well as improvements in brand image indicators.
