We created a challenge on Instagram with fun and useful activities in order not to get bored at home. It was an advent calendar "2 weeks at home with MegaFon" in the format of Stories Challenge. Every day we offered MegaFon subscribers to do something fun and useful in order to brighten up their time on self-isolation.
Digital services and MegaFon products were integrated into the tasks, where the user could go by swipe and start using it.
